Consumer behavior - Psychological aspects.
Overview
| Works: | 15 works in 8 publications in 8 languages | |
|---|---|---|
Titles
Ernest Dichter and motivation researchnewperspectives on the making of post-war consumer culture /
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(Electronic resources)
The right sensory mixtargeting consumer product development scientifically /
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(Electronic resources)
Understanding consumer financial behaviorMoney Management in an Age of Financial Illiteracy /
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(Electronic resources)
Handbook of research on leveraging consumer behavior and psychology in the digital economy
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(Electronic resources)
Rivalry and group behavior among consumers and brandscomparisons in and out of the sport context /
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(Electronic resources)
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