Industrial marketing.
Overview
Works: | 16 works in 11 publications in 11 languages |
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Titles
Business market management :understanding, creating, and delivering value /
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(Language materials, printed)
Drilling for gold :how corporations can successfully market to small businesses /
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(Language materials, printed)
Business-to-business Internet marketingseven proven strategies for increasing profits through internet direct marketing /
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(Electronic resources)
Business-to-business brand managementtheory, research and executive case study exercises /
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(Electronic resources)
Business relationship management and marketingmastering business markets /
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(Electronic resources)
Fundamentals of business-to-business marketingmastering business markets /
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(Electronic resources)
The marketing challenge for industrial companiesadvanced concepts and practices /
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(Electronic resources)
Business-to-business marketing communicationsvalue and efficiency considerations in recessionary times /
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(Electronic resources)
Customer-supplier relationships in B2Ban interaction perspective on actors in business networks /
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(Electronic resources)
Marketing for small B2B businesseshow content creates marketing muscle and powers traditional and digital marketing /
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(Electronic resources)
B2b customer engagement strategyan introduction to managing customer experience /
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(Electronic resources)
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