Branding (Marketing)
概要
| 作品: | 149 作品在 91 項出版品 91 種語言 | |
|---|---|---|
書目資訊
Experiential marketing :how to get customers to sense, feel, think, act, and relate to your company and brands /
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The handbook of field marketinga complete guide to understanding and outsourcing face-to-face direct marketing /
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Public relations and branding in health communication programs :a case study of a successful campaign /
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International corporate brand managementevaluating standardized corporate branding across countries /
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Likeable social media :how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks) /
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Interdisciplinary approaches to product design, innovation, & branding in international marketing
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Retail branding and store loyaltyanalysis in the context of reciprocity, store accessibility, and retail format /
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User-generated content and its impact on brandinghow users and communities create and manage brands in social media /
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Globalization, culture and branding :how to leverage cultural equity for building iconic brands in the era of globalization /
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Brand romance :using the power of high design to build a lifelong relationship with your audience /
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Your brand, the next media company :how a social business strategy enables better content, smarter marketing, and deeper customer relationships /
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Growing brands through sponsorshipan empirical investigation of brand image transfer in a sponsorship alliance /
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Success in programminghow to gain recognition, power, and influence through personal branding /
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The community manager's playbookhow to build brand awareness and customer engagement /
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Selected essays on corporate reputation and social mediacollection of empirical evidence /
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Advances in national brand and private label marketingsecond International Conference, 2015 /
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Corporate brand personality :re-focus your organization's culture to build trust, respect and authenticity /
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Managing TV brands with social mediaan empirical analysis of television series brands /
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Advances in national brand and private label marketingthird International Conference, 2016 /
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Digital branding :a complete step-by-step guide to strategy, tactics and measurement. /
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Branding for the public sectorcreating, building and managing brands people will value /
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Advances in National Brand and Private Label MarketingFourth International Conference, 2017 /
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Building brand identity in the age of social mediaemerging research and opportunities /
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Emotional bankingfixing culture, leveraging FinTech, and transforming retail banks into brands /
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Brand platform in the professional sport industrysustaining growth through innovation /
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Marketing food brandsprivate label versus manufacturer brands in the consumer goods industry /
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Advances in national brand and private label marketingFifth International Conference, 2018 /
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Advances in national brand and private label marketingSixth International Conference, 2019 /
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User experience is brand experiencethe psychology behind successful digital products and services /
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Influencer marketing for brandswhat YouTube and Instagram can teach you about the future of digital advertising /
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Advances in national brand and private label marketingSeventh International Conference, 2020 /
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Project management in product developmentleadership skills and management techniques to deliver great products /
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An insider's guide to place brandingshaping the identity and reputation of cities, regions and countries /
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Advances in national brand and private label marketingninth International Conference, 2022 /
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Digital marketing strategies for value co-creationmodels and approaches for online brand communities /
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Social media marketing and customer-based brand equity for higher educational institutionscase of Vietnam and Sri Lanka /
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Storytelling with datagaining insights, developing strategy and taking corporate communications to a new level /
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Advances in national brand and private label marketing10th International Conference, 2023 /
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Intense group behavior and brand negativitycomparing rivalry in politics, religion, and sport /
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Qatar's nation branding and soft powerexploring the effects on national identity and international stance /
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Handbook of research on the future of advertising and brands in the new entertainment landscape
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