Service industries - Marketing.
Overview
| Works: | 18 works in 7 publications in 7 languages | |
|---|---|---|
Titles
Relationship marketing in professional services :a study of agency-client dynamics in the advertising sector /
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(Language materials, printed)
Service management and marketing :a customer relationship management approach /
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(Language materials, printed)
The offshore nation :strategies for success in global outsourcing and offshoring /
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(Language materials, printed)
Service management and marketing :customer management in service competition /
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(Language materials, printed)
Innovations in services marketing and management :strategies for emerging economies /
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(Electronic resources)
Winning in service marketssuccess through people, technology and strategy /
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(Electronic resources)
Intercultural service encounterscross-cultural interactions and service quality /
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(Electronic resources)
Cultural heritage marketinga relationship marketing approach to conservation services /
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(Electronic resources)
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