Brand name products.

Intellectual property management :the role of technology-brands in the appropriation of technological innovation / by: (Language materials, printed)

How brands become icons :the principles of cultural branding / by: (Language materials, printed)

Brandsthe logos of the global economy / by: (Electronic resources)

Brandsmeaning and value in media culture / by: (Electronic resources)

Understanding brands by: (Electronic resources)

Brand Hollywoodselling entertainment in a global media age / by: (Electronic resources)

IMC, the next generationfive steps for delivering value and measuring financial returns / by: (Electronic resources)

Retailizationbrand survival in the age of retailer power / by: (Electronic resources)

How to succeed at retailwinning case studies and strategies for retailers and brands / by: (Electronic resources)

Brain tattooscreating unique brands that stick in your customers' minds / by: (Language materials, printed)

From brand vision to brand evaluationthe strategic process of growing and strengthening brands building and sustaining brands / by: (Electronic resources)

Living the brandhow to transform every member of your organization into a brand champion ; in association with Marketing / by: (Electronic resources)

Brand new justicehow branding places and products can help the developing world / by: (Electronic resources)

Brands and branding by: (Electronic resources)

The brand called you :create a personal brand that wins attention and grows your business by: (Electronic resources)

Global brand integrity management :how to protect your product in today's competitive environment by: (Electronic resources)

The Brandpromise :how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! by: (Electronic resources)

Brand avatartranslating virtual world branding into real world success / by: (Electronic resources)

Brand stormingmanaging brands in the era of complexity / by: (Electronic resources)

Building brand authenticity7 habits of iconic brands / by: (Electronic resources)

The art of digital branding by: (Electronic resources)

Ingredient brandingmaking the invisible visible / by: (Electronic resources)

Brand engagementhow employees make or break brands / by: (Electronic resources)

Harry Potterthe story of a global business phenomenon / by: (Electronic resources)

The economy of brands by: (Electronic resources)

24 brand mantrasfinding a place in the minds and hearts of consumers / by: (Electronic resources)

New super identity :the new era of creative branding. by: (Language materials, printed)

Global brandsthe evolution of multinationals in alcoholic beverages / by: (Electronic resources)

Meta-luxurybrands and the culture of excellence / by: (Electronic resources)

Brand! :packaging, brochure, layout. by: (Language materials, printed)

The better mousetrap :brand invention in a media democracy / by: (Language materials, printed)

Authentic TMpolitics and ambivalence in abrand culture / by: (Electronic resources)

Brand championshow superheroes bring brands to life / by: (Electronic resources)

Brand BreakoutHow Emerging Market Brands Will Go Global. by: (Electronic resources)

Luxury fashion brandingtrends, tactics, techniques / by: (Electronic resources)

Globalization, culture and branding :how to leverage cultural equity for building iconic brands in the era of globalization / by: (Electronic resources)

Brand romance :using the power of high design to build a lifelong relationship with your audience / by: (Electronic resources)

Real luxuryhow luxury brands can create value for the long term / by: (Electronic resources)

Brand meaning management by: (Electronic resources)

Managing organizational crisis and brand trauma by: (Electronic resources)

The corporate reputation of multinational corporationsan analysis of consumers' perceptions of corporate reputation and its effects across nations / by: (Electronic resources)

Building brand identity in the age of social mediaemerging research and opportunities / by: (Electronic resources)

Holistic approaches to brand culture and communication across industries by: (Electronic resources)

Designing luxury brandsthe science of pleasing customers' senses / by: (Electronic resources)

Brand managementan introduction through storytelling / by: (Electronic resources)

Brand storytellingput customers at the heart of your brand story / by: (Electronic resources)

Digital marketing strategies for value co-creationmodels and approaches for online brand communities / by: (Electronic resources)

Financial information and brand valuereflections, challenges and limitations / by: (Electronic resources)

Designing luxury brandsthe art and science of creating game-changers / by: (Electronic resources)

Innovation in branding and advertising communication by: (Electronic resources)