Customer Relationship Management.

Customer experience management rebootedare you an experience brand or an efficiency brand? / by: (Electronic resources)

Emotional engineering.Volume 5 by: (Electronic resources)

Luxury Sellinglessons from the world of luxury in selling high quality goods and services to high value clients / by: (Electronic resources)

Marketing at the confluence between entertainment and analyticsproceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress / by: (Electronic resources)

Marketing and customer loyaltythe extra step approach / by: (Electronic resources)

Energy brandingharnessing consumer power / by: (Electronic resources)

Competitive advantage of customer centricity by: (Electronic resources)

Outsourcing and offshoring business services by: (Electronic resources)

Advances in luxury brand management by: (Electronic resources)

Customer engagement marketing by: (Electronic resources)

Back to the futureusing marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference / by: (Electronic resources)

Pop-up retailingmanagerial and strategic perspectives / by: (Electronic resources)

Proceedings of the 7th International Conference on Kansei Engineering and Emotion Research 2018KEER 2018, 19-22 March 2018, Kuching, Sarawak, Malaysia / by: (Electronic resources)

The experience logic as a new perspective for marketing managementfrom theory to practical applications in different sectors / by: (Electronic resources)

Hello!and every little thing that matters / by: (Electronic resources)

Boundary blurreda seamless customer experience in virtual and real spaces : proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference / by: (Electronic resources)

Building digital ecosystem architecturesa guide to enterprise architecting digital technologies in the digital enterprise / by: (Electronic resources)

Intercultural service encounterscross-cultural interactions and service quality / by: (Electronic resources)

Marketing Wisdom by: (Electronic resources)

Business and management practices in South Asiaa collection of case studies / by: (Electronic resources)

Brand hatenavigating consumer negativity in the digital world / by: (Electronic resources)

Trust, institutions and managing entrepreneurial relationships in Africaan SME perspective / by: (Electronic resources)

Effective complaint managementthe business case for customer satisfaction / by: (Language materials, printed)

Social commerceconsumer behaviour in online environments / by: (Electronic resources)

Customer engagement in theory and practicea marketing management perspective / by: (Electronic resources)

Finding new ways to engage and satisfy global customersproceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / by: (Electronic resources)

The new luxury experiencecreating the ultimate customer experience / by: (Electronic resources)

Customer relationship managementconcept, strategy, and tools / by: (Electronic resources)

Digitalization for value creationcorporate culture for a digital world / by: (Electronic resources)

Website quality and shopping behaviorquantitative and qualitative evvidence / by: (Electronic resources)

Sino-German intercultural managementself-organization, communication and conflict resolution in a digital age / by: (Electronic resources)

Eurasian business perspectivesproceedings of the 25th Eurasia Business and Economics Society Conference / by: (Electronic resources)

Engagement of intercultural project customersa relational model / by: (Electronic resources)

Recommender system for improving customer loyalty by: (Electronic resources)

Marketing opportunities and challenges in a changing global marketplaceproceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference / by: (Electronic resources)

Service engineering for gastronomic sciencesan interdisciplinary approach for food study / by: (Electronic resources)

Proceedings of the 8th International Conference on Kansei Engineering and Emotion ResearchKEER 2020, 7-9 September 2020, Tokyo, Japan / by: (Electronic resources)

Enlightened marketing in challenging timesproceedings of the 2019 AMS World Marketing Congress (WMC) / by: (Electronic resources)

Information obligations and disinformation of consumers by: (Electronic resources)

Artificial intelligence for customer relationship managementkeeping customers informed / by: (Electronic resources)

Social customer relationship managementfundamentals, applications, technologies / by: (Electronic resources)

Using installed base selling to maximize revenuea step-by-step approach to achieving long-term profitable growth / by: (Electronic resources)

Gamification and consumer engagementcreating value in context of ICT development / by: (Electronic resources)

Artificial intelligence for customer relationship managementsolving customer problems / by: (Electronic resources)

Advances in national brand and private label marketingeighth international conference, 2021 / by: (Electronic resources)

Firm competitive advantage through relationship managementa theory for successful sustainable growth / by: (Electronic resources)

Online impulse buying and cognitive dissonanceexamining the effect of mood on consumer behaviour / by: (Electronic resources)

Sub-supplier managementa buyer-centric, low-tier supply chain perspective / by: (Electronic resources)

COVID-19, technology and marketingmoving forward and the new normal / by: (Electronic resources)

Marketing managementpast, present and future / by: (Electronic resources)

Digital customer experience engineeringstrategies for creating effective digital experiences / by: (Electronic resources)

Creating a culture of diversity and inclusiveness in India Inc.practitioners speak / by: (Electronic resources)

The post-pandemic business playbookcustomer-centric solutions to help your firm grow / by: (Electronic resources)

Creating a customer experience-centric startupa step-by-step framework / by: (Electronic resources)

Measuring the impact of online media on consumers, businesses and society by: (Electronic resources)

Brand, label, and product intelligencesecond International Conference, COBLI 2021 / by: (Electronic resources)

Business information systems workshopsBIS 2021 International Workshops, virtual event, June 14-18, 2021 : revised selected papers / by: (Electronic resources)

Digitalisation in mobility service industrya survey-based expert analysis / by: (Electronic resources)

Social media marketing and customer-based brand equity for higher educational institutionscase of Vietnam and Sri Lanka / by: (Electronic resources)

Data-driven retailinga non-technical practitioners' guide / by: (Electronic resources)

Advances in national brand and private label marketing10th International Conference, 2023 / by: (Electronic resources)

Account management strategies in B2B salesgenerating customer value and building sustainable business relationships - methodology, processes, tools / by: (Electronic resources)

Customer behaviour in ecommercecase studies from the online grocery market / by: (Electronic resources)

Customer success managementhelping business customers achieve their goals / by: (Electronic resources)

Optimistic marketing in challenging timesserving ever-shifting customer needs : proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA / by: (Electronic resources)

Scaling customer successbuilding the customer success center of excellence / by: (Electronic resources)

B2b customer engagement strategyan introduction to managing customer experience / by: (Electronic resources)

Sales enablementtools and techniques for modern sales organization / by: (Electronic resources)

Quality management for serviceshandbook for successful quality management. principles - concepts - methods / by: (Electronic resources)

Critical factors for adoption of customer relationship managementa study of Palestine SMEs / by: (Electronic resources)

Artificial intelligence along the customer journeya customer experience perspective / by: (Electronic resources)

Transformative marketingcombining new age technologies and human insights / by: (Electronic resources)

Marketing in a transition economynew realities, challenges, and prospects / by: (Electronic resources)

Customer centric support services in the digital agethe next frontier of competitive advantage / by: (Electronic resources)

Valuing customer engagementstrategies to measure and maximize profitability / by: (Electronic resources)

Emotional intelligence mattersa machine-generated literature overview / by: (Electronic resources)

Advances in national brand and private label marketing11th International Conference, Oxford, UK, 2024 / by: (Electronic resources)

Internal marketingissues and perspectives for internal customer-centric management : internal marketing / by: (Electronic resources)

Godfather marketingprophecies for the markets of the future / by: (Electronic resources)

Kansei engineering and emotion research10th International Conference, KEER 2024, Taichung, Taiwan, November 20-23, 2024 : proceedings.Part I / by: (Electronic resources)

Kansei engineering and emotion research10th International Conference, KEER 2024, Taichung, Taiwan, November 20-23, 2024 : proceedings.Part II / by: (Electronic resources)

Consumer brand relationships in tourisman international perspective / by: (Electronic resources)

Customer-dominant logiccustomer-dominant management as a new target in relationship marketing / by: (Electronic resources)

Customer value-centered managementunderstanding and leveraging value-to-value, pricing, big data, and controlling / by: (Electronic resources)

The dark side of marketingtechnology, consumer autonomy and recuperative marketing / by: (Electronic resources)

Advances in national brand and private label marketing12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025 / by: (Electronic resources)