Customer Relationship Management.
Overview
| Works: | 95 works in 96 publications in 96 languages | |
|---|---|---|
Titles
Extending the business network approachnew territories, new technologies, new terms /
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(Electronic resources)
Rediscovering the essentiality of marketingproceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress /
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(Electronic resources)
The satisfaction of changehow knowledge and innovation overcome loyalty in decision-making processes /
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(Electronic resources)
Creating marketing magic and innovative future marketing trendsproceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference /
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(Electronic resources)
The customer is NOT always right? marketing orientationsin a dynamic business worldproceedings of the 2011 World Marketing Congress /
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(Electronic resources)
Customer experience management rebootedare you an experience brand or an efficiency brand? /
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(Electronic resources)
Luxury Sellinglessons from the world of luxury in selling high quality goods and services to high value clients /
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(Electronic resources)
Marketing at the confluence between entertainment and analyticsproceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress /
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(Electronic resources)
Back to the futureusing marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference /
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(Electronic resources)
Proceedings of the 7th International Conference on Kansei Engineering and Emotion Research 2018KEER 2018, 19-22 March 2018, Kuching, Sarawak, Malaysia /
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(Electronic resources)
The experience logic as a new perspective for marketing managementfrom theory to practical applications in different sectors /
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(Electronic resources)
Boundary blurreda seamless customer experience in virtual and real spaces : proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference /
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(Electronic resources)
Building digital ecosystem architecturesa guide to enterprise architecting digital technologies in the digital enterprise /
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(Electronic resources)
Intercultural service encounterscross-cultural interactions and service quality /
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(Electronic resources)
Business and management practices in South Asiaa collection of case studies /
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(Electronic resources)
Trust, institutions and managing entrepreneurial relationships in Africaan SME perspective /
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(Electronic resources)
Effective complaint managementthe business case for customer satisfaction /
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(Language materials, printed)
Customer engagement in theory and practicea marketing management perspective /
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(Electronic resources)
Finding new ways to engage and satisfy global customersproceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
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(Electronic resources)
Website quality and shopping behaviorquantitative and qualitative evvidence /
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(Electronic resources)
Sino-German intercultural managementself-organization, communication and conflict resolution in a digital age /
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(Electronic resources)
Eurasian business perspectivesproceedings of the 25th Eurasia Business and Economics Society Conference /
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(Electronic resources)
Marketing opportunities and challenges in a changing global marketplaceproceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference /
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(Electronic resources)
Service engineering for gastronomic sciencesan interdisciplinary approach for food study /
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(Electronic resources)
Proceedings of the 8th International Conference on Kansei Engineering and Emotion ResearchKEER 2020, 7-9 September 2020, Tokyo, Japan /
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(Electronic resources)
Enlightened marketing in challenging timesproceedings of the 2019 AMS World Marketing Congress (WMC) /
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(Electronic resources)
Artificial intelligence for customer relationship managementkeeping customers informed /
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(Electronic resources)
Social customer relationship managementfundamentals, applications, technologies /
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(Electronic resources)
Using installed base selling to maximize revenuea step-by-step approach to achieving long-term profitable growth /
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(Electronic resources)
Gamification and consumer engagementcreating value in context of ICT development /
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(Electronic resources)
Artificial intelligence for customer relationship managementsolving customer problems /
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(Electronic resources)
Advances in national brand and private label marketingeighth international conference, 2021 /
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(Electronic resources)
Firm competitive advantage through relationship managementa theory for successful sustainable growth /
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(Electronic resources)
Online impulse buying and cognitive dissonanceexamining the effect of mood on consumer behaviour /
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(Electronic resources)
Sub-supplier managementa buyer-centric, low-tier supply chain perspective /
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(Electronic resources)
Digital customer experience engineeringstrategies for creating effective digital experiences /
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(Electronic resources)
Creating a culture of diversity and inclusiveness in India Inc.practitioners speak /
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(Electronic resources)
The post-pandemic business playbookcustomer-centric solutions to help your firm grow /
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(Electronic resources)
Measuring the impact of online media on consumers, businesses and society
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(Electronic resources)
Brand, label, and product intelligencesecond International Conference, COBLI 2021 /
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(Electronic resources)
Business information systems workshopsBIS 2021 International Workshops, virtual event, June 14-18, 2021 : revised selected papers /
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(Electronic resources)
Digitalisation in mobility service industrya survey-based expert analysis /
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(Electronic resources)
Social media marketing and customer-based brand equity for higher educational institutionscase of Vietnam and Sri Lanka /
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(Electronic resources)
Advances in national brand and private label marketing10th International Conference, 2023 /
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(Electronic resources)
Account management strategies in B2B salesgenerating customer value and building sustainable business relationships - methodology, processes, tools /
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(Electronic resources)
Customer behaviour in ecommercecase studies from the online grocery market /
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(Electronic resources)
Customer success managementhelping business customers achieve their goals /
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(Electronic resources)
Optimistic marketing in challenging timesserving ever-shifting customer needs : proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA /
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(Electronic resources)
Scaling customer successbuilding the customer success center of excellence /
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(Electronic resources)
B2b customer engagement strategyan introduction to managing customer experience /
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(Electronic resources)
Quality management for serviceshandbook for successful quality management. principles - concepts - methods /
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(Electronic resources)
Critical factors for adoption of customer relationship managementa study of Palestine SMEs /
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(Electronic resources)
Artificial intelligence along the customer journeya customer experience perspective /
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(Electronic resources)
Transformative marketingcombining new age technologies and human insights /
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(Electronic resources)
Marketing in a transition economynew realities, challenges, and prospects /
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(Electronic resources)
Customer centric support services in the digital agethe next frontier of competitive advantage /
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(Electronic resources)
Valuing customer engagementstrategies to measure and maximize profitability /
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(Electronic resources)
Advances in national brand and private label marketing11th International Conference, Oxford, UK, 2024 /
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(Electronic resources)
Internal marketingissues and perspectives for internal customer-centric management : internal marketing /
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(Electronic resources)
Kansei engineering and emotion research10th International Conference, KEER 2024, Taichung, Taiwan, November 20-23, 2024 : proceedings.Part I /
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(Electronic resources)
Kansei engineering and emotion research10th International Conference, KEER 2024, Taichung, Taiwan, November 20-23, 2024 : proceedings.Part II /
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(Electronic resources)
Customer-dominant logiccustomer-dominant management as a new target in relationship marketing /
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(Electronic resources)
Customer value-centered managementunderstanding and leveraging value-to-value, pricing, big data, and controlling /
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(Electronic resources)
The dark side of marketingtechnology, consumer autonomy and recuperative marketing /
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(Electronic resources)
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