Branding.
Overview
| Works: | 109 works in 109 publications in 109 languages | |
|---|---|---|
Titles
Re-modeling the brand purchase funnelconceptualization and empirical application /
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Bricks to clickswhy some brands will thrive in E-commerce and others won't /
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The power of communicating the family firm statusthe positive effect of family firms as a brand on consumer buying behavior and consumer happiness /
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The corporate reputation of multinational corporationsan analysis of consumers' perceptions of corporate reputation and its effects across nations /
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Signaling family firm identityfamiliy firm identification and its effects on job seekers' perceptions about a potential employer /
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Vintage luxury fashionexploring the rise of the secondhand clothing trade /
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Personal brand creation in the digital agetheory, research and practice /
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Storytelling in organizationsa narrative approach to change, brand, project and knowledge management /
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Frontiers of sound in designa guide for the development of product identity through sounds /
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Brand platform in the professional sport industrysustaining growth through innovation /
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Marketing food brandsprivate label versus manufacturer brands in the consumer goods industry /
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Digital influenceunleash the power of influencer marketing to accelerate your global business /
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From single to scalehow a single person, small business, or an entrepreneur can grow their business to profit /
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Thriving in the gig economyfreelancing online for tech professionals and entrepreneurs /
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Management of Shari'ah compliant businessescase studies on creation of sustainable value /
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Create and deliver a killer product demotips and tricks to wow your customers /
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Competitive branding strategiesmanaging performance in emerging markets /
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Advances in advertising research Xmultiple touchpoints in brand communication /
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Experiment-driven product developmenthow to use a data-informed approach to learn, iterate, and succeed faster /
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The reign of the customercustomer-centric approaches to improving satisfaction /
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Conspicuous employmenttheory, measurement, and consequences of prestigious employer preference /
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User experience is brand experiencethe psychology behind successful digital products and services /
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Perceived brand localnessan empirical study of the German fashion market /
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Influencer marketing for brandswhat YouTube and Instagram can teach you about the future of digital advertising /
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Designing the music businessdesign culture, music video and virtual reality /
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Perspectives on consumer behaviourtheoretical aspects and practical applications /
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Rethinking luxury fashionthe role of cultural intelligence in creative strategy /
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Cross-cultural brand personality and brand desirabilityan empirical approach to the role of culture on this mediated interplay /
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Brand storytelling in the digital agetheories, practice and application /
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Rock the tech stagehow the best speakers in tech present ideas and pitch products /
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Design thinking for food well-beingthe art of designing innovative food experiences /
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Advances in national brand and private label marketingeighth international conference, 2021 /
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An insider's guide to place brandingshaping the identity and reputation of cities, regions and countries /
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Green brandingbasics, success factors and instruments for sustainable brand and innovation management /
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Digital marketing strategies for value co-creationmodels and approaches for online brand communities /
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In good consciencedo the right thing while building a profitable business /
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Social media marketing and customer-based brand equity for higher educational institutionscase of Vietnam and Sri Lanka /
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Storytelling with datagaining insights, developing strategy and taking corporate communications to a new level /
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Advances in national brand and private label marketing10th International Conference, 2023 /
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Intense group behavior and brand negativitycomparing rivalry in politics, religion, and sport /
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Commodity brandinga qualitative research approach to understanding modern energy brands /
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Transmedia brand storytellingimmersive experiences from theory to practice /
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Yes logouncovering the recipes of branding success in the world's largest consumer market /
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Marketing in a transition economynew realities, challenges, and prospects /
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The path to sustainable corporate managementhow to take responsibility for people, the environment and the economy /
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Emotion-driven innovationa methodology to envision emotion-focused new product ideas /
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Consumer behavior in practicestrategic insights for the modern marketer /
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Cooperation between companies and non-profit organizationstaking responsibility together : guidelines for constructive, credible and transparent CSR projects /
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The Spanish model for smart tourism destination managementa methodological approach /
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Celebrity, social media influencers and brand performanceexploring new dynamics and future trends in marketing /
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Advances in national brand and private label marketing11th International Conference, Oxford, UK, 2024 /
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Internal marketingissues and perspectives for internal customer-centric management : internal marketing /
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Find your market-oriented competitive advantagea toolkit for strategy and branding /
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Cosmetics marketing strategy in the era of the digital ecosystemrevolutionizing beauty in the new market frontier /
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From marking products to marketing brandsa legal perspective on the history of brand marketing /
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Gen Z's fashion revolutionunderstanding the influence of Gen Z on fashion brands /
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Advances in national brand and private label marketing12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025 /
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Influencer boot campa guide to building a successful social media business /
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In one wordthe power of razor-sharp brand positioning to lower costs and improve results /
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Digital marketing strategies for value co-creationmodels and approaches for online brand communities /
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Strategic brand management for small businessesbuilding, growing, and sustaining a brand /
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Brands, branding, and consumerismpersonal and social influences on consumption /
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Rebellious entrepreneurshow breakthrough branding uplifts millions in emerging markets /
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B2B brand managementincorporating performance branding, transformative marketing and artificial intelligence /
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Hyper-digital marketingsix pillars of strategic brand marketing in an AI-powered world /
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The evolution of luxury brands.Volume II,Society, technology, and context
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