Branding.

Brand genderincreasing brand equity through brand personality / by: (書目-電子資源)

The corporate reputation of multinational corporationsan analysis of consumers' perceptions of corporate reputation and its effects across nations / by: (書目-電子資源)

Pop-up retailingmanagerial and strategic perspectives / by: (書目-電子資源)

Signaling family firm identityfamiliy firm identification and its effects on job seekers' perceptions about a potential employer / by: (書目-電子資源)

Vintage luxury fashionexploring the rise of the secondhand clothing trade / by: (書目-電子資源)

Personal brand creation in the digital agetheory, research and practice / by: (書目-電子資源)

Storytelling in organizationsa narrative approach to change, brand, project and knowledge management / by: (書目-電子資源)

Frontiers of sound in designa guide for the development of product identity through sounds / by: (書目-電子資源)

Designing luxury brandsthe science of pleasing customers' senses / by: (書目-電子資源)

Brand platform in the professional sport industrysustaining growth through innovation / by: (書目-電子資源)

Marketing food brandsprivate label versus manufacturer brands in the consumer goods industry / by: (書目-電子資源)

Advances in advertising research IXpower to consumers / by: (書目-電子資源)

Digital influenceunleash the power of influencer marketing to accelerate your global business / by: (書目-電子資源)

Consumption and life-stylesa short introduction / by: (書目-電子資源)

From single to scalehow a single person, small business, or an entrepreneur can grow their business to profit / by: (書目-電子資源)

Thriving in the gig economyfreelancing online for tech professionals and entrepreneurs / by: (書目-電子資源)

Nordic consumer culturestate, market and consumers / by: (書目-電子資源)

Management of Shari'ah compliant businessescase studies on creation of sustainable value / by: (書目-電子資源)

Create and deliver a killer product demotips and tricks to wow your customers / by: (書目-電子資源)

Competitive branding strategiesmanaging performance in emerging markets / by: (書目-電子資源)

China brandingcases from Zhejiang / by: (書目-電子資源)

Advances in advertising research Xmultiple touchpoints in brand communication / by: (書目-電子資源)

Brands and cultural analysis by: (書目-電子資源)

Cultural studies of LEGOmore than just bricks / by: (書目-電子資源)

Experiment-driven product developmenthow to use a data-informed approach to learn, iterate, and succeed faster / by: (書目-電子資源)

The reign of the customercustomer-centric approaches to improving satisfaction / by: (書目-電子資源)

International student mobility and access to higher education by: (書目-電子資源)

Conspicuous employmenttheory, measurement, and consequences of prestigious employer preference / by: (書目-電子資源)

Understanding luxury fashionfrom emotions to brand building / by: (書目-電子資源)

User experience is brand experiencethe psychology behind successful digital products and services / by: (書目-電子資源)

Perceived brand localnessan empirical study of the German fashion market / by: (書目-電子資源)

Influencer marketing for brandswhat YouTube and Instagram can teach you about the future of digital advertising / by: (書目-電子資源)

The brand strategy canvasa one-page guide for startups / by: (書目-電子資源)

The rational homo psychologicuscreating thoughtful businesses / by: (書目-電子資源)

Designing the music businessdesign culture, music video and virtual reality / by: (書目-電子資源)

Perspectives on consumer behaviourtheoretical aspects and practical applications / by: (書目-電子資源)

Rethinking luxury fashionthe role of cultural intelligence in creative strategy / by: (書目-電子資源)

Cross-cultural brand personality and brand desirabilityan empirical approach to the role of culture on this mediated interplay / by: (書目-電子資源)

Consumer nationalism and Barr's Irn-Bru in Scotland by: (書目-電子資源)

Brand storytelling in the digital agetheories, practice and application / by: (書目-電子資源)

Luxury tourismmarket trends, changing paradigms, and best practices / by: (書目-電子資源)

Rock the tech stagehow the best speakers in tech present ideas and pitch products / by: (書目-電子資源)

Smart technologiesscope and applications / by: (書目-電子資源)

Advances in theory and practice in store brand operations by: (書目-電子資源)

Design thinking for food well-beingthe art of designing innovative food experiences / by: (書目-電子資源)

New consumer behavior theories from Japan by: (書目-電子資源)

Advances in national brand and private label marketingeighth international conference, 2021 / by: (書目-電子資源)

An insider's guide to place brandingshaping the identity and reputation of cities, regions and countries / by: (書目-電子資源)

Brand managementan introduction through storytelling / by: (書目-電子資源)

Advances in creativity, innovation, entrepreneurship and communication of designproceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 25-29, 2021, USA / by: (書目-電子資源)

Public branding and marketinga global viewpoint / by: (書目-電子資源)

Marketing managementpast, present and future / by: (書目-電子資源)

Fashion in 21st century Chinadesign, education, and business / by: (書目-電子資源)

Green brandingbasics, success factors and instruments for sustainable brand and innovation management / by: (書目-電子資源)

Digital marketing strategies for value co-creationmodels and approaches for online brand communities / by: (書目-電子資源)

Powerful presentationsselling your story on stage or in the boardroom / by: (書目-電子資源)

Order in chaoscybernetics of brand management / by: (書目-電子資源)

In good consciencedo the right thing while building a profitable business / by: (書目-電子資源)

Social media marketing and customer-based brand equity for higher educational institutionscase of Vietnam and Sri Lanka / by: (書目-電子資源)

Storytelling with datagaining insights, developing strategy and taking corporate communications to a new level / by: (書目-電子資源)

Advances in national brand and private label marketing10th International Conference, 2023 / by: (書目-電子資源)

Intense group behavior and brand negativitycomparing rivalry in politics, religion, and sport / by: (書目-電子資源)

The Palgrave handbook of interactive marketing by: (書目-電子資源)

Commodity brandinga qualitative research approach to understanding modern energy brands / by: (書目-電子資源)

Communication design and brandinga multidisciplinary approach / by: (書目-電子資源)

Transmedia brand storytellingimmersive experiences from theory to practice / by: (書目-電子資源)

Yes logouncovering the recipes of branding success in the world's largest consumer market / by: (書目-電子資源)

Designing luxury brandsthe art and science of creating game-changers / by: (書目-電子資源)

Marketing in a transition economynew realities, challenges, and prospects / by: (書目-電子資源)

The path to sustainable corporate managementhow to take responsibility for people, the environment and the economy / by: (書目-電子資源)

Emotion-driven innovationa methodology to envision emotion-focused new product ideas / by: (書目-電子資源)

Consumer behavior in practicestrategic insights for the modern marketer / by: (書目-電子資源)

Cooperation between companies and non-profit organizationstaking responsibility together : guidelines for constructive, credible and transparent CSR projects / by: (書目-電子資源)

Computing intelligence in capital market by: (書目-電子資源)

International marketing researcha transformative approach / by: (書目-電子資源)

The Spanish model for smart tourism destination managementa methodological approach / by: (書目-電子資源)

Celebrity, social media influencers and brand performanceexploring new dynamics and future trends in marketing / by: (書目-電子資源)

Advances in national brand and private label marketing11th International Conference, Oxford, UK, 2024 / by: (書目-電子資源)

Internal marketingissues and perspectives for internal customer-centric management : internal marketing / by: (書目-電子資源)

Find your market-oriented competitive advantagea toolkit for strategy and branding / by: (書目-電子資源)

Cosmetics marketing strategy in the era of the digital ecosystemrevolutionizing beauty in the new market frontier / by: (書目-電子資源)

From marking products to marketing brandsa legal perspective on the history of brand marketing / by: (書目-電子資源)