Advertising.
Overview
Works: | 63 works in 28 publications in 28 languages |
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Titles
The advertising business :operations, creativity, media planning, integrated communications /
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(Language materials, printed)
Is your advertising working?:a guide to evaluating campaign effectiveness /
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(Language materials, printed)
Is your advertising working�H:a guide to evaluating campaign effectiveness /
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(Language materials, printed)
101 ways to advertise your businessbuilding a successful with smart advertising/
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(Electronic resources)
Underdog advertisingproven principles to compete and win against the giants in any industry /
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(Electronic resources)
Advertising and promotion :an integrated marketing communications perspective /
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(Language materials, printed)
Alcohol Advertising and Young People's DrinkingRepresentation, Reception and Regulation.
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(Electronic resources)
Asian perspectives on the development of public relations :other voices /
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(Electronic resources)
Brand media strategyintegrated communications planning in the digital era /
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(Electronic resources)
Evaluation in advertising receptiona socio-cognitive and linguistic perspective /
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(Electronic resources)
Growing brands through sponsorshipan empirical investigation of brand image transfer in a sponsorship alliance /
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(Electronic resources)
Advances in advertising research.the digital, the classic, the subtle, and the alternative /(Vol. VI)
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(Electronic resources)
Copy, copy, copyhow to do smarter marketing by using other peoples ideas /
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(Electronic resources)
The new advertisingbranding, content, and consumer relationships in the data-driven social media era /
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(Electronic resources)
The art of client servicethe classic guide, updated for today's marketers and advertisers /
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(Electronic resources)
Advances in advertising research Xmultiple touchpoints in brand communication /
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(Electronic resources)
The 2019 European electoral campaignin the time of populism and social media /
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(Electronic resources)
Depicting the consumer of experiential luxuryidentities, values and consumption goals in online reviewer discourse on wine, perfume and chocolate /
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(Electronic resources)
Handbook of research on the future of advertising and brands in the new entertainment landscape
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(Electronic resources)
Transmedia brand storytellingimmersive experiences from theory to practice /
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(Electronic resources)
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