Consumer behavior.
Overview
| Works: | 232 works in 115 publications in 115 languages | |
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Titles
Uncertainty, production, choice, and agency :the state-contingent approach /
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The semiotics of consumption :interpreting symbolic consumer behavior in popular culture and works of art /
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The social and cognitive impacts of e-commerce on modern organizations /
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Consumer behavior and marketing strategy /J. Paul Peter, Jerry C. Olson.
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Uncertainty, production, choice, and agency :the state-contingent approach /
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Why customers do what they do :who they are, why they buy, and how you can anticipate their every move /
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Consumer behavior and marketing strategy /J. Paul Peter, Jerry C. Olson.
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Pocketbook power :how to reach the hearts and minds of today's most coveted consumers--women /
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Direct marketing in actioncutting-edge strategies for finding and keeping the best customers /
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The why of consumption :contemporary perspectives on consumer motives, goals, and desires /
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Reflexivity in economicsan experimental examination on the self-referentiality of economic theories /
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Consumer-driven demand and operations management modelsa systematic study of information-technology-enabled sales mechanisms /
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Contemporary tourist behaviour :yourself and others and tourists /
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Always on :advertising, marketing, and media in an era of consumer control
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Buy me! :new ways to get customers to choose your products and ignore the rest
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Rethinking the sales cycle :how superior sellers embrace the buying cycle to achieve a sustainable and competitive advantage
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Consumer behavior, organizational development, and electronic commerceemerging issues for advancing modern socioeconomies /
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Predictably irrational :the hidden forces that shape our decisions /
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Consumer.ology :the market research myth, the truth about consumers and the psychology of shopping /
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Why she buys :the new strategy for reaching the world's most powerful consumers /
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Advertising and the mind of the consumer :what works, what doesn't, and why /
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Handbook of research on digital media and advertisinguser generated content consumption /
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Consumer behavior knowledge for effective sports and event marketing /
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The effects of cause-related marketing on customers' attitudes and buying behavior
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Brand communities for fast moving consumer goodsan empirical study of members' behavior and the economic relevance for the marketer /
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Networked consumersdynamics of interactive consumers in structured environments /
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Approximating prudenceAristotelian practical wisdom and economic models of choice /
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Organizations and social networkingutilizing social media to engage consumers /
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Creative cost-benefits reinventionhow to reverse commoditization hell in the age of customer capitalism /
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Citizen-consumers and evolutionreducing environmental harm through our social motivation /
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Tribal marketing, tribal brandingbrand co-creation and the future of marketing /
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Managing social media and consumerism :the grapevine effect in competitive markets /
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Social networks and their economics :influencing consumer choice /
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Retail branding and store loyaltyanalysis in the context of reciprocity, store accessibility, and retail format /
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The power of customer misbehavior :drive growth and innovation by learning from your customers /
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Multinationals and global consumers :tension, potential and competition /
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Globalization, culture and branding :how to leverage cultural equity for building iconic brands in the era of globalization /
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The brand strategist's guide to desire :how to give consumers what they actually want /
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Handbook of research on consumerism in business and marketing :concepts and practices /
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Staying the consumption courseexploring the individual lock-in process in service relationships /
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User innovators in the silver marketan empirical study among camping tourists /
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Corporate brand personality :re-focus your organization's culture to build trust, respect and authenticity /
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Handbook of research on promotional strategies and consumer influence in the service sector
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Online consumer behaviortheory and research in social media, advertising, and e-tail /
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Copy, copy, copyhow to do smarter marketing by using other peoples ideas /
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Perspectives on consumer choicefrom behavior to action, from action to agency /
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Encouraging participative consumerism through evolutionary digital marketingemerging research and opportunity /
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The corporate reputation of multinational corporationsan analysis of consumers' perceptions of corporate reputation and its effects across nations /
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Global observations of the influence of culture on consumer buying behavior
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Advances in Kaiyu studiesfrom shop-around movements through behavioral marketing to town equity research /
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UX redefinedwinning and keeping customers with enhanced usability and user experience /
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Contemporary marketing strategyanalyzing consumer behavior to drive managerial decision making /
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Customer engagement in theory and practicea marketing management perspective /
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Assortment and merchandising strategybuilding a retail plan to improve shopper experience /
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Consumer engineering, 1920s-1970smarketing between expert planning and consumer responsiveness /
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Handbook of research on leveraging consumer psychology for effective customer engagement
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Predicting trends and building strategies for consumer engagement in retail environments
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Everydatathe misinformation hidden in the little data you consume every day /
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Toward a better understanding of rule-breaking market behaviorinsights from performance breakthroughs in sports /
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Website quality and shopping behaviorquantitative and qualitative evvidence /
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Who's driving electric carsunderstanding consumer adoption and use of plug-in electric cars /
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Haptic sensation and consumer behaviourthe influence of tactile stimulation in physical and online environments /
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Design for behaviour changetheories and practices of designing for change /
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Hedonism, utilitarianism, and consumer behaviorexploring the consequences of customer orientation /
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Perspectives on consumer behaviourtheoretical aspects and practical applications /
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Consumer voicethe democratization of consumption markets in the digital age /
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Gamification and consumer engagementcreating value in context of ICT development /
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Handbook of research on retailing techniques for optimal consumer engagement and experiences
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Context and cognition in consumer psychologyhow perception and emotion guide action /
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Drivers and barriers of consumer behavior regarding new technologies and digital channelsinvestigating the phenomenon of anthropomorphism and new online consumption forms /
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The theory of the marketing firmresponding to the imperatives of consumer-orientation /
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The post-pandemic business playbookcustomer-centric solutions to help your firm grow /
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Transitioning media in a post COVID worlddigital transformation, immersive technologies, and consumer behavior /
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Methods in consumer research.Volume 2,Alternative approaches and special applications
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Misleading marketing communicationassessing the impact of potentially deceptive food labelling on consumer behaviour /
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Depicting the consumer of experiential luxuryidentities, values and consumption goals in online reviewer discourse on wine, perfume and chocolate /
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The modern customer - the PHANTOMcustomers on the run: how sales must respond to radically new buying behavior /
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Customer behaviour in ecommercecase studies from the online grocery market /
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Consumer behaviorunderstanding consumers- designing marketing activities /
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Social media addiction in Generation Z consumersimplications for business and marketing /
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Frontiers in product innovation strategypredicting market outcomes and creating winning products for a people and planet-friendly future /
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Analysing web traffica case study on artificial and genuine advertisement-related behaviour /
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Value realization in the phygital reality marketconsumption and service under conflation of the physical, digital, and virtual worlds /
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Cultural and social influences on consumer behavioruncertainty avoidance, rituals, and external threats /
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Sensory marketing in retailan introduction to the multisensory nature of retail stores /
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Consumer behavior in practicestrategic insights for the modern marketer /
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Digital transformation for fashion and luxury brandstheory and practice /
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Consumer behavior in the sharing economyadoption, engagement, and post-usage dynamics /
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33 phenomena of purchasing decisionsunderstanding customer behavior - knowledge and inspiration /
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Data analytics and influencer marketing for cultivating brand evangelism and affinity
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