Marketing.
Overview
| Works: | 995 works in 784 publications in 784 languages | |
|---|---|---|
Titles
The rhetoric and reality of marketing :an international managerial approach /
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Brand manners :how to create the self-confident organisation to live the brand /
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Marketing :creating and keeping customers in an e-commerce world /
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Market-based management :strategies for growing customer value and profitability /
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Consumer behavior and marketing strategy /J. Paul Peter, Jerry C. Olson.
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Consumer behavior and marketing strategy /J. Paul Peter, Jerry C. Olson.
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Business marketing :connecting strategy, relationships, and learning /
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Pocketbook power :how to reach the hearts and minds of today's most coveted consumers--women /
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Product idea to product success :a complete step-by-step guide to making money from your idea /
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Juicing the orange :how to turn creativity into a powerful business advantage /
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Simply better :winning and keeping customers by delivering what matters most /
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Marketing as strategy :understanding the CEO's agenda for driving growth and innovation /
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How to become a marketing superstar :essential rules of business success /
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Adaptive Information Systems and Modelling in Economics and Management Science /
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Information and Communication Technologies in Tourism 2008 :Proceedings of the International Conference in Innsbruck, Austria, 2008 /
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International Brand Management of Chinese CompaniesCase Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
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Balance-orientiertes VertriebscoachingMit der systemischen Aufstellungsmethode mehr Erfolg fur Finanzverkaufer /
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Key Account Management in Business-to-Business MarketsAn Assessment of Its Economic Value /
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The Impact of Automatic Store Replenishment on RetailTechnologies and Concepts for the Out-of-Stocks Problem /
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Competition in MarketingTwo Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation /
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Smallholder Tree Growing for Rural Development and Environmental ServicesLessons from Asia /
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Strategy and Governance of NetworksCooperatives, Franchising, and Strategic Alliances /
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Journal of business & industrial marketingVol. 20, No. 7,Managing relationships, networks, and complexity in innovation, diffusion, and adoption processes
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Get clients now!a 28-day marketing program for professionals, consultants, and coaches /
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IMC, the next generationfive steps for delivering value and measuring financial returns /
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Smart sales people don't advertise10 ways to outsmart your competition with guerilla marketing /
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Don't think pinkwhat really makes women buy--and how to increase your share of this crucial market /
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Podcasting for profita proven 7-step plan to help individuals and businesses generate income through audio and video podcasting /
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Optimizing distribution systems in asset managementinstitutional arrangements as key factor of success /
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Business plans handbook.a compilation of actual business plans developed by small businesses throughout North America /Volume 4
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Retail Supply Chain Managementquantitative models and empirical studies /
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Consumer-driven demand and operations management modelsa systematic study of information-technology-enabled sales mechanisms /
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Podcast academythe business podcasting book : launching, marketing, and measuring your Podcast /
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Underdog advertisingproven principles to compete and win against the giants in any industry /
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Trust of potential buyers in new entrepreneurial venturesan analysis of trust drivers, the relevance of purchase intentions, and the moderating effect of product or service qualities /
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Shopper marketing :how to increase purchase decisions at the point of sale /
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Statistical noise or valuable informationthe role of extreme cases in marketing research /
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The marketing-sales-finance trianglean empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors /
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Technology acceptance in mechatronicsthe influence of identity on technology acceptance /
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The impact of culture on relationship marketing in international servicesa target group-specific analysis in the context of banking services /
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Customer obsession :how to acquire, retain, and grow customers in the new age of relationship marketing
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Operators are standing by :use the power of infomercials and TV marketing to sell your products and keep customers calling
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Always on :advertising, marketing, and media in an era of consumer control
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Buy me! :new ways to get customers to choose your products and ignore the rest
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Consumer demand in the United Statesprices, income, and consumption behavior /
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Reputation transfer to enter new B-to-B marketsmeasuring and modelling approaches /
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Expert product management toolkit bundleadvanced techniques, tips, strategies, templates and training for product management & product marketing /
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Expert product managementadvanced techniques, tips & strategies for product management & product marketing /
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The 50 plus marketwhy the future is age-neutral when it comes to marketing and branding strategies /
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Chaoticsthe business of managing and marketing in the age of turbulence /
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The seven principles of wom and buzz marketingcrossing the tipping point /
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The product manager's toolkitmethodologies, processes and tasks in high-tech product management /
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Collaborative promotionsoptimizing retail supply chains with upstream informaton sharing /
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The right sensory mixtargeting consumer product development scientifically /
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Marketing intelligent systems using soft computingmanagerial and research applications /
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User generated brandingintegrating user generated content into brand management /
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Consumer behavior and culture :consequences for global marketing and advertising /
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Why she buys :the new strategy for reaching the world's most powerful consumers /
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International corporate brand managementevaluating standardized corporate branding across countries /
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Collaboration and co-creationnew platforms for marketing and innovation /
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Measurement for the social sciencesthe C-OAR-SE method and why it must replace psychometrics /
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A concise guide to market researchthe process, data, and methods using IBM SPSS statistics /
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New developments in the theory of networksfranchising, alliances and cooperatives /
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Food, agri-culture and tourismlinking local gastronomy and rural tourism: interdisciplinary perspectives /
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The long tail of tourismholiday niches and their impact on mainstream tourism /
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Advances in advertising research.Vol. 2,Breaking new ground in theory and practice
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Understanding proactive customer orientationconstruct development and managerial implications /
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Essays by distinguished marketing scholars of the Society for Marketing Advances
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HRD survival skillsessential strategies to promote training and development within your organization /
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Fundamentals of marketing & financea complete reference for the educators and the educands /
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The copywriting sourcebookhow to write better copy, faster : for everything from ads to websites /
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Future trends in conference tourism :successful marketing strategies /
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Boundary-spanning marketing organizationa theory and insights from 31 organization theories /
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The effects of cause-related marketing on customers' attitudes and buying behavior
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Modelling valueselected papers of the 1st International Conference on Value Chain Management, May 4th-5th, 2011, University of Applied Sciences in Upper Austria, School of Management, Steyr, Austria /
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Brand communities for fast moving consumer goodsan empirical study of members' behavior and the economic relevance for the marketer /
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Design like Apple :seven principles for creating insanely great products, services, and experiences /
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Advances in advertising research (Vol. III)current insights and future trends /
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Systems thinking and process dynamics for marketing systemstechnologies and applications for decision management /
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Fuzzy methods for customer relationship management and marketingapplications and classifications /
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Business statistics for competitive advantage with Excel 2007basics, model building, and cases /
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Quantitative marketing and marketing managementmarketing models and methods in theory and practice /
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Toward a better understanding of the role of value in markets and marketingspecial issue /
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Customer-centric marketing strategiestools for building organizational performance /
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Creative cost-benefits reinventionhow to reverse commoditization hell in the age of customer capitalism /
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Marketing to the ageing consumerthe secrets to building an age-friendly business /
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The dominant influence of marketing in the 21st Centurythe marketing leviathan /
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Seduction by contractlaw, economics, and psychology in consumer markets /
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Sustainability and human resource managementdeveloping sustainable business organizations /
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Diversification, industry dynamism, and economic performancethe impact of dynamic-related diversification on the multi-business firm /
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Strategies in e-businesspositioning and social networking in online markets /
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Communities of practice and vintage innovationa strategic reaction to technological change /
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Retail internationalizationanalysis of market entry modes, format transfer and coordination of retail activities /
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Retail branding and store loyaltyanalysis in the context of reciprocity, store accessibility, and retail format /
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User-generated content and its impact on brandinghow users and communities create and manage brands in social media /
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Business process blueprintinga method for customer-oriented business process modeling /
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Tourist destination images and local cultureusing the example of the United Arab Emirates /
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Mixed method research designan application in consumer-brand relationships (CBR) /
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Nature-based tourism in Mallorca's natural areasthe benefits of tourism for natural areas /
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When luxury meets artforms of collaboration between luxury brands and the arts /
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Sales negotiations in professional service firmsan exploratory study on agenda setting and issue management /
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The social web in the hotel industrythe impact of the social web on the information process of German hotel guests /
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Online channel integrationvalue creation and customer reactions in online and physical stores /
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Retail marketing and sales performancea definitive guide to optimizing service quality and sales effectiveness /
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Household and living arrangement projectionsthe extended cohort-compound method and applications to the U.S. and China /
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Does multi-stage marketing pay?creating competitive advantages through multi-stage marketing /
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Recovery management in business-to-business marketsconceptual dimensions, relational consequences and financial contributions /
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Innovation in a high technology B2B contextexploring supply networks, processes and management /
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Digital winehow QR codes facilitate new markets for small wine industries /
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Customer knowledge managementleveraging soft skills to improve customer focus /
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National brands and private labels in retailingFirst International Symposium NB&PL, Barcelona, June 2014 /
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The quintessence of marketingwhat you really need to know to manage your marketing activities /
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A concise guide to market researchthe process, data, and methods using IBM SPSS statistics /
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The power of customer misbehavior :drive growth and innovation by learning from your customers /
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Multinationals and global consumers :tension, potential and competition /
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Decision making in marketing and financean interdisciplinary approach to solving complex organizational problems /
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Marketing in the 21st century and beyondtimeless strategies for success /
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DO IT! Marketing :77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition /
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Innovation and product managementa holistic and practical approach to uncertainty reduction /
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Business relationship management and marketingmastering business markets /
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Internet-based customer value managementdeveloping customer relationships online /
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Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
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The sustainable global marketplaceproceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference /
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Ideas in marketingfinding the new and polishing the old : proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference /
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Marketing horizonsa 1980's perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference /
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Revolution in marketingmarket driving changes : proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference /
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Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
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The replication of retail fashion formats into foreign countriesa qualitative analysis /
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Sponsor- and country-related predictors of sponsorship effectivenesssponsorship in a national and international environment /
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Modeling marketsanalyzing marketing phenomena and improving marketing decision making /
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Marketing dynamism & sustainabilitythings change, things stay the same... : proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference /
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Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference, April 30-May 3, 1986, Anaheim, California, USA
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Marketing, technology and customer commitment in the new economyproceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference /
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Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference
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Assessing the different roles of marketing theory and practice in the jaws of economic uncertaintyproceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference /
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Creating and delivering value in marketingproceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference /
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Proceedings of the 2002 Academy of Marketing Science (AMS) annual conference
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Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
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New meanings for marketing in a new millenniumproceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference /
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Rethinking place brandingcomprehensive brand development for cities and regions /
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Growing brands through sponsorshipan empirical investigation of brand image transfer in a sponsorship alliance /
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Advances in Advertising Research.Extending the boundaries of advertising /(Vol. V)
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The perception of qualitymapping product and service quality to consumer perceptions /
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Value chain marketinga marketing strategy to overcome immediate customer innovation resistance /
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Vertical cooperative advertising in supply chain managementa game-theoretic analysis /
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Vertical brand portfolio managementstrategies for integrated brand management between manufacturers and retailers /
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Social media for scientific institutionshow to attract young academics by using social media as a marketing tool /
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Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
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Information and communication technologies in tourism 2015proceedings of the international conference in Lugano, Switzerland, February 3-6, 2015 /
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Staying the consumption courseexploring the individual lock-in process in service relationships /
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Determinants of private label attitudepredicting consumers' brand preferences using psychographics /
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Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
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Boundary spanning elements and the marketing function in organizationsconcepts and empirical studies /
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Selected essays on corporate reputation and social mediacollection of empirical evidence /
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Fundamentals of business-to-business marketingmastering business markets /
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Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference
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Cultural tourism in a digital erafirst International Conference IACuDiT, Athens, 2014 /
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Multichannel commercea consumer perspective on the integration of physical and electronic channels /
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Hands-on social marketinga step-by-step guide to designing change for good /
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Adoption of innovationbalancing internal and external stakeholders in the marketing of innovation /
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The 1980'sa decade of marketing challenges : proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference /
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Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference
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The paradox of pointstheoretical foundation and empirical evidence of medium magnitude effects in loyalty programs /
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From coal to biotechthe transformation of DSM with business school support /
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Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1998 Multicultural Marketing ConferenceMontreal, Quebec, Canada, September 17-20, 1998 /
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Minority marketingresearch perspectives for the 1990s : proceedings of the 1993 Minority Marketing Congress /
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Minority marketing issues and prospects : proceedings of the 1987 Minority Marketing Congress /
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Complaint management and channel choicean analysis of customer perceptions /
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Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
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Global perspectives in marketing for the 21st Centuryproceedings of the 1999 World Marketing Congress /
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Marketing in transitionscarcity, globalism, & sustainability : proceedings of the 2009 World Marketing Congress /
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Advances in national brand and private label marketingsecond International Conference, 2015 /
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Use of market data in the recruitment of high potentialssegmentation and targeting in human resources in the pharmaceutical industry /
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Brand building and marketing in key emerging marketsa practitioner's guide to successful brand growth in China, India, Russia and Brazil /
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Innovations in social marketing and public health communicationimproving the quality of life for individuals and communities /
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Growth hacker marketing :a primer on the future of PR, marketing, and advertising /
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Everybody writes :your go-to guide to creating ridiculously good content /
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Brand seduction :how neuroscience can help marketers build memorable brands /
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Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)
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Market entry into the USAwhy European companies fail and how to succeed /
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Chronic regulatory focus and financial decision-makingasset and portfolio allocation /
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Social media managementtechnologies and strategies for creating business value /
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Thriving in a new world economyproceedings of the 2012 world marketing congress/cultural perspectives in marketing conference /
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Wine positioninga handbook with 30 case studies of wine brands and wine regions in the world /
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Programmatic advertisingthe successful transformation to automated, data-driven marketing in real-time /
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Advances in advertising research.the digital, the classic, the subtle, and the alternative /(Vol. VI)
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Empowering brands with customer integrationclassification, benefits and success factors /
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Organised retailing and agri-businessimplications of new supply chains on the Indian farm economy /
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Let's get engaged! Crossing the threshold of marketing's engagement eraproceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /
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Marketing challenges in a turbulent business environmentproceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /
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Looking forward, looking backdrawing on the past to shape the future of marketing : proceedings of the 2013 World Marketing Congress : Melbourne, Australia, July 17-20, 2013 /
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Online brand communitiesusing the social web for branding and marketing /
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Service fascinationgaining competitive advantage through experiential self-service systems /
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Multisensory impact of sport eventsa comparative effect analysis based on soccer games /
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Brand page attachmentan empirical study on Facebook users' attachment to brand pages /
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Tourism marketing for developing countriesbattling stereotypes and crises in Asia, Africa and the Middle East /
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The influence of culture and personality on customer satisfactionan empirical analysis across countries /
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Celebrating America's pastimesbaseball, hot dogs, apple pie and marketing? : proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference /
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Entrepreneurship, business and economics.proceedings of the 15th Eurasia Business and Economics Society Conference /Volume1
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Open tourismopen innovation, crowdsourcing and co-creation challenging the tourism industry /
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Pharmaceutical advertising as a source of consumer self-empowermentevidence from four countries /
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The marketing challenge for industrial companiesadvanced concepts and practices /
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Islamic marketingunderstanding the socio-economic, cultural, and politico-legal environment /
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The quintessence of strategic managementwhat you really need to know to survive in business /
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Field visual merchandising strategy :developing a national in-store strategy using a merchandising service organization /
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Advances in national brand and private label marketingthird International Conference, 2016 /
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Managing negative word-of-mouth on social media platformsthe effect of hotel management responses on observers' purchase intention /
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Achieving brand loyalty in China through after-sales serviceswith a particular focus on the influences of cultural determinants /
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Targeting using augmented data in database marketingdecision factors for evaluating external sources /
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Incompetency and competency trainingimproving executive skills in sensemaking, framing issues, and making choices /
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Revenue management in manufacturingstate of the art, application and profit impact in the process industry /
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A traders guide to financial astrologyforecasting market cycles using planetary and lunar movements /
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Copy, copy, copyhow to do smarter marketing by using other peoples ideas /
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Data drivenhow performance analytics delivers extraordinary sales results /
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Design like Appleseven principles for creating insanely great products, services, and experiences /
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Store warsthe FMCG battle for mindspace and shelfspace, online and in-store /
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The fine art of successhow learning great art can create great business /
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The marketer's handbookreassessing marketing techniques for modern business /
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The intuitive customer7 imperatives for moving your customer experience to the next level /
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International fragmentationimpacts and prospects for manufacturing, marketing, economy, and growth /
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Retail brand equity and loyaltyanalysis in the context of sector-specific antecedents, perceived value, and multichannel retailing /
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Excel 2016 for marketing statisticsa guide to solving practical problems /
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Perspectives on consumer choicefrom behavior to action, from action to agency /
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In search of the two-handed economistideology, methodology and marketing in economics /
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Responsible microfinance bundling: Experimental evidence on separating insurance and credit offers.
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Advances in advertising research.bridging the gap between advertising academia and practice /Vol. VII
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SMEs in an era of globalizationinternational business and market strategies /
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Evolution of destination planning and strategythe rise of tourism in Croatia /
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Sustainable luxury brandsevidence from research and implications for managers /
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New luxury managementcreating and managing sustainable value across the organization /
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Value-ologyaligning sales and marketing to shape and deliver profitable customer value propositions /
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Changing trends in Japan's employment and leisure activitiesimplications for tourism marketing /
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Leading creative teamsmanagement career paths for designers, developers, and copywriters /
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Measuring electronic word-of-mouth effectivenessdeveloping and applying the eWOM trust scale /
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Vintage marketing differentiationthe origins of marketing and branding strategies /
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Empirical studies on economics of innovation, public economics and managementproceedings of the 18th Eurasia Business and Economics Society Conference /
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Fashion branding and communicationcore strategies of European luxury brands /
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Craft beverages and tourism.Volume 1,The rise of breweries and distilleries in the United States
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Identity-based brand managementfundamentals, strategy, implementation, controlling /
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Reassessing the relationship between marketing and public relationsnew perspectives from the philosophy of science and history of thought /
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Predictive marketingeasy ways every marketer can use customer analytics and big data /
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The art of client servicethe classic guide, updated for today's marketers and advertisers /
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The product manager's toolkitmethodologies, processes, and tasks in technology product management /
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Instructor's manual for strategic marketing cases in emerging marketsa companion volume /
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Advances in National Brand and Private Label MarketingFourth International Conference, 2017 /
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Advances in Advertising Research VIIIchallenges in an sge of dis-engagement /
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The social organisation of marketinga figurational approach to people, organisations, and markets /
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Cross-cultural personal sellingagents' competences in international personal selling of services /
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Political branding strategiescampaigning and governing in Australian politics /
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Excel 2016 for advertising statisticsa guide to solving practical problems /
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Craft beverages and tourism.Volume 2,Environmental, societal, and marketing implications
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The quintessence of saleswhat you really need to know to be successful in sales /
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Strategic marketingmarket-oriented corporate and business unit planning /
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Institutional innovations in the delivery of farm services in Indiaa smallholder perspective /
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Travel marketing, tourism economics and the airline productan introduction to theory and practice /
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Global luxuryorganizational change and emerging markets since the 1970s /
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Proceedings of the 2nd Advances in Business Research International ConferenceABRIC2016 /
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Competition in higher education branding and marketingnational and global perspectives /
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Eurasian business perspectivesproceedings of the 20th Eurasia Business and Economics Society Conference.Vol. 1 /
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(Electronic resources)
Commodities pricing and the bulk traplearnings from industries at the forefront /
by:
(Electronic resources)
Entrepreneurial, innovative and sustianable ecosystemsbest practices and implications for quality of life /
by:
(Electronic resources)
International retailers' performance in host countriesthe roles of strategies, consumer perceptions and the local environment /
by:
(Electronic resources)
Global business value innovationsbuilding innovation capabilities for business strategies /
by:
(Electronic resources)
Advances in national brand and private label marketingFifth International Conference, 2018 /
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(Electronic resources)
Magical capitalismenchantment, spells, and occult practices in contemporary economies /
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(Electronic resources)
Innovation and capacity buildingcross disciplinary management theories for practical applications /
by:
(Electronic resources)
European cities in dynamic competitiontheory and case studies on urban governance, strategy, cooperation and competitiveness /
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(Electronic resources)
Tourism management, marketing, and developmentperformance, strategies, and sustainability /
by:
(Electronic resources)
Contemporary wine marketing and supply chain managementa global perspective /
by:
(Electronic resources)
The business value of developer relationshow and why technical communities are key to your success /
by:
(Electronic resources)
Sustainable growth in global marketsstrategic choices and managerial implications /
by:
(Electronic resources)
Internationalization of businesscases on strategy formulation and implementation /
by:
(Electronic resources)
Advertising Impression Measurement: An Evaluation of Cross-Platform Advertising Delivery.
by:
(Electronic resources)
Food Quality Versus Quantity: Consumers' Value Perception and the Influence of Eating Style.
by:
(Electronic resources)
Strategies to Cultivate Sustainable Open Innovation Culture in High-Tech Organizations.
by:
(Electronic resources)
The Value of Values: The Role of Personal Values, Organizational Values and Values-Congruency in Business Purchase Decisions.
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(Electronic resources)
An Exploratory Study Examining a Transformational Salesperson Model Mediated by Salesperson Theory-of-Mind.
by:
(Electronic resources)
Impacts of Green Certification on Brand Image, Operational Efficiency, and Customer Attraction Capabilities.
by:
(Electronic resources)
Advances in Kaiyu studiesfrom shop-around movements through behavioral marketing to town equity research /
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(Electronic resources)
Digital stracticshow strategy met tactics and killed the strategic plan /
by:
(Electronic resources)
Advertising in the aging societyunderstanding representations, practitioners, and consumers in Japan /
by:
(Electronic resources)
UX redefinedwinning and keeping customers with enhanced usability and user experience /
by:
(Electronic resources)
Gender and political marketing in the United States and the 2016 presidential electionan analysis of why she lost /
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(Electronic resources)
Management and marketing of wine tourism businesstheory, practice, and cases /
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(Electronic resources)
Best practices in hospitality and tourism marketing and managementa quality of life perspective /
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(Electronic resources)
Business governance and societyanalyzing shifts, conflicts, and challenges /
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(Electronic resources)
A concise guide to market researchthe process, data, and methods using IBM SPSS statistics /
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(Electronic resources)
Market-value pricingdefinitions, concepts, and processes for market-value centric pricing /
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(Language materials, printed)
Contemporary marketing strategyanalyzing consumer behavior to drive managerial decision making /
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(Electronic resources)
The intelligent marketer's guide to data privacythe impact of big data on customer trust /
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(Electronic resources)
Business developmentcustomer-oriented business development for successful companies /
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(Electronic resources)
New patterns of power and profita strategist's guide to competitive advantage in the age of digital transformation /
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(Electronic resources)
Cultural heritage marketinga relationship marketing approach to conservation services /
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(Electronic resources)
The growth of the scholarly publishing industry in the U.S.a business history of a changing marketplace, 1939-1946 /
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(Electronic resources)
Qualitative consumer and marketing researchthe Asian perspectives and practices /
by:
(Electronic resources)
Customer engagement in theory and practicea marketing management perspective /
by:
(Electronic resources)
Research methodology in marketingtheory development, empirical approaches and philosophy of science considerations /
by:
(Electronic resources)
Marketing innovations in the automotive industrymeeting the challenges of the digital age /
by:
(Electronic resources)
Inter-organizational culturelinking relationship marketing with organizational behavior /
by:
(Electronic resources)
An investor's perspective on marketing excellencehow objective marketing indicants can complement firm valuations /
by:
(Electronic resources)
Advances in national brand and private label marketingSixth International Conference, 2019 /
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(Electronic resources)
Selling sciencehow to use business skills to win support for scientific research /
by:
(Electronic resources)
Toolbox for marketing and managementcreative concepts, forecasting methods, and analytical instruments /
by:
(Electronic resources)
Assortment and merchandising strategybuilding a retail plan to improve shopper experience /
by:
(Electronic resources)
Marketing above the noiseachieve strategic advantage with marketing that matters /
by:
(Electronic resources)
Foreign investment promotiongovernance and implementation in Central-Eastern European regions /
by:
(Electronic resources)
China's Belt and Road Initiative in a global context.Volume I,A business and management perspective
by:
(Electronic resources)
Affective governmentalityneoliberal education advertisements in Singapore /
by:
(Electronic resources)
Strategic innovative marketing and tourism7th ICSIMAT, Athenian Riviera, Greece, 2018 /
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(Electronic resources)
Understanding the Antecedents and Outcomes of Brand Evangelism in the Digital Environment.
by:
(Electronic resources)
Managing the Online Conversation: The Roles of Expressed Behavioral Commitment and Decreased Customer Effort in Online Customer Reviews.
by:
(Electronic resources)
Marketing channels and supply chain networks in North Americaa historical analysis /
by:
(Electronic resources)
Eurasian business perspectivesproceedings of the 23rd Eurasia Business and Economics Society Conference /
by:
(Electronic resources)
Strategic innovative marketing and tourism8th ICSIMAT, Northern Aegean, Greece, 2019 /
by:
(Electronic resources)
Customer-supplier relationships in B2Ban interaction perspective on actors in business networks /
by:
(Electronic resources)
International digital marketing in Chinaregional characteristics and global challenges /
by:
(Electronic resources)
User-oriented appropriatenessa theoretical model of written text on Facebook for improved PR communication /
by:
(Electronic resources)
International marketing strategythe country of origin effect on decision-making in practice /
by:
(Electronic resources)
Event marketing in the context of higher education marketing and digital environments
by:
(Electronic resources)
Excel 2019 for advertising statisticsa guide to solving practical problems /
by:
(Electronic resources)
Lessons from Trump's political communicationhow to dominate the media environment /
by:
(Electronic resources)
Managing startup enterprises in emerging marketsleadership dynamics and marketing strategies /
by:
(Electronic resources)
China's belt and road initiative in a global context.Volume II,The China Pakistan economic corridor and its implications for business
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(Electronic resources)
Breaking down language and cultural barriers through contemporary global marketing strategies
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(Electronic resources)
Localizing global marketing strategiesemerging research and opportunities /
by:
(Electronic resources)
Advances in digital marketing and eCommerceFirst International Conference, 2020 /
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(Electronic resources)
Advances in national brand and private label marketingSeventh International Conference, 2020 /
by:
(Electronic resources)
The pursuit of food well-beingthe mechanisms behind consumers' food well-being, and their relevance for food retailing and marketing /
by:
(Electronic resources)
Hedonism, utilitarianism, and consumer behaviorexploring the consequences of customer orientation /
by:
(Electronic resources)
The marketing of World War II in the US, 1939-1946a business history of the US government and the media and entertainment industries /
by:
(Electronic resources)
The artification of luxury fashion brandssynergies, contaminations, and Hybridizations /
by:
(Electronic resources)
Megatrends defining the future of tourisma journey within the journey in 12 universal truths /
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(Electronic resources)
Eurasian business perspectivesproceedings of the 28th Eurasia Business and Economics Society Conference /
by:
(Electronic resources)
Social media in the marketing contexta state of the art analysis and future directions /
by:
(Electronic resources)
Digitalization in the luxury fashion industrystrategic branding for millennial consumers /
by:
(Electronic resources)
Eurasian business perspectivesproceedings of the 26th and 27th Eurasia Business and Economics Society Conferences /
by:
(Electronic resources)
Consumer voicethe democratization of consumption markets in the digital age /
by:
(Electronic resources)
Innovation, social networks, and service ecosystemsmanaging value in the digital economy /
by:
(Electronic resources)
Fashion communication in the digital ageFACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019 /
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(Electronic resources)
The great facilitatorreflections on the contributions of Joseph F. Hair, Jr. to marketing and business research /
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(Electronic resources)
Goliath strikes backhow traditional retailers are winning back customers from ecommerce startups /
by:
(Electronic resources)
Sustainable businesses in developing economiessocio-economic and governance perspectives /
by:
(Electronic resources)
Technology adoption in the Caribbean tourism industryanalysing service delivery in the digital age /
by:
(Electronic resources)
Corporate political responsibilityhow businesses can strengthen democracy for mutual benefit /
by:
(Electronic resources)
The corporate newsroomsteering companies efficiently through communication /
by:
(Electronic resources)
Connecting brand identity and consumer-based brand equity for tourism destinationsa structural model of leisure visitors' destination brand associations /
by:
(Electronic resources)
Chinese local new luxury brands in a digitally empowered eracultivation, transformation and upgrading /
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(Electronic resources)
Generation Z marketing and management in tourism and hospitalitythe future of the industry /
by:
(Electronic resources)
Digital business and electronic commercestrategy, business models and technology /
by:
(Electronic resources)
The future of service post-COVID-19 pandemic.Volume 1,Rapid adoption of digital service technology
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(Electronic resources)
The future of service post-COVID-19 pandemic.Volume 2,Transformation of services marketing
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(Electronic resources)
Strategic innovative marketing and tourism in the COVID-19 era9th ICSIMAT Conference 2020 /
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(Electronic resources)
The impact of the digital consumer's emotional intelligence in relation to the moral values promoted in e-business
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(Electronic resources)
Eurasian business perspectivesproceedings of the 29th Eurasia Business and Economics Society Conference /
by:
(Electronic resources)
Excel 2019 for marketing statisticsa guide to solving practical problems /
by:
(Electronic resources)
Smart Services SummitDigital as an Enabler for Smart Service Business Development /
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(Electronic resources)
Business in Africa in the era of digital technologyessays in honour of Professor William Darley /
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(Electronic resources)
The end of marketinghumanizing your brand in the age of social media and AI /
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(Electronic resources)
The art of digital marketing for fashion and luxury brandsmarketspaces and marketplaces /
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(Electronic resources)
Crowd-based business modelsusing collective intelligence for market competitiveness /
by:
(Electronic resources)
The scale-up manualhandbook for innovators, entrepreneurs, teams and firms /
by:
(Electronic resources)
Drivers and barriers of consumer behavior regarding new technologies and digital channelsinvestigating the phenomenon of anthropomorphism and new online consumption forms /
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(Electronic resources)
Omni-channel retailingan analysis of channel interdependencies, integration services and specific marketing instruments /
by:
(Electronic resources)
Green marketing in emerging marketsstrategic and operational perspectives /
by:
(Electronic resources)
Drivers of user engagement in influencer brandingan empirical analysis of brand-related user-generated content on Instagram /
by:
(Electronic resources)
Advances in advertising research.designing and communicating experience /(Vol. XI)
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(Electronic resources)
Marketing brands in Africaperspectives on the evolution of branding in an emerging market /
by:
(Electronic resources)
Rivalry and group behavior among consumers and brandscomparisons in and out of the sport context /
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(Electronic resources)
Fashion communicationproceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 /
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(Electronic resources)
Green marketing and management in emerging marketsthe crucial role of people management in successful implementation /
by:
(Electronic resources)
Firms in the fashion industrysustainability, luxury and communication in an international context /
by:
(Electronic resources)
Technology application in the tourism and hospitality industry of bangladesh
by:
(Electronic resources)
Marketing communications in emerging economies.Volume I,Foundational and contemporary issues
by:
(Electronic resources)
Political marketing and management in the 2020 New Zealand general election
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(Electronic resources)
Corporate social responsibility and employer attractivenessan international perspective /
by:
(Electronic resources)
Partial least squares structural equation modeling (PLS-SEM) using Ra workbook /
by:
(Electronic resources)
The theory of the marketing firmresponding to the imperatives of consumer-orientation /
by:
(Electronic resources)
Applied social marketing and quality of lifecase studies from an international perspective /
by:
(Electronic resources)
The post-pandemic business playbookcustomer-centric solutions to help your firm grow /
by:
(Electronic resources)
The feeling economyhow artificial intelligence is creating the era of empathy /
by:
(Electronic resources)
Providing a new perspective on understanding and measuring of customer inspiration
by:
(Electronic resources)
Marketing tourist destinations in emerging economiestowards competitive and sustainable emerging tourist destinations /
by:
(Electronic resources)
Contextual strategic entrepreneurshipperspectives on regional contexts, social elements, and entrepreneurial competitiveness /
by:
(Electronic resources)
Marketing communications in emerging economies.Volume II,Conceptual issues and empirical evidence
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(Electronic resources)
Neuromarketing in businessidentifying implicit purchase drivers and leveraging them for sales /
by:
(Electronic resources)
Sharing behavior of brand crisis information on social mediaa case study of Chinese Weibo /
by:
(Electronic resources)
Leading edge technologies in fashion innovationproduct design and development process from materials to the end products to consumers /
by:
(Electronic resources)
Social impact of wine marketingthe challenge of digital technologies to regulation /
by:
(Electronic resources)
Socially responsible consumption and marketing in practicecollection of case studies /
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(Electronic resources)
Shaping the future of your businesshow to enable your organisation to manage market changes and crises /
by:
(Electronic resources)
Consumption, production, and entrepreneurship in the time of coronavirusa business perspective of the pandemic /
by:
(Electronic resources)
Online shopping intentionsantecedents and moderators of shopping intention formation in new fields of e-commerce /
by:
(Electronic resources)
Marketing communications and brand development in emerging markets.Volume II,Insights for a changing world
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(Electronic resources)
Advances in national brand and private label marketingninth International Conference, 2022 /
by:
(Electronic resources)
Media and change managementcreating a path for new content formats, business models, consumer roles, and business responsibility /
by:
(Electronic resources)
Technology application in tourism in Asiainnovations, theories and practices /
by:
(Electronic resources)
Brand, label, and product intelligencesecond International Conference, COBLI 2021 /
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(Electronic resources)
From micro to macrodealing with uncertainties in the global marketplace : proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference /
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(Electronic resources)
The authority guide to writing & implementing a marketing plana step-by-step manual to make you a smarter marketer and maximise your business profits /
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(Electronic resources)
Advances in digital marketing and eCommercethird International Conference, 2022 /
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(Electronic resources)
Marketing in culturally distant countriesmanaging the 4Ps in cross-cultural contexts /
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(Electronic resources)
Celebrating the past and future of marketing and discovery with social impact2021 AMS Virtual Annual Conference and World Marketing Congress /
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(Electronic resources)
COVID-19 and the evolving business environment in Asiathe hidden impact on the economy, business and society /
by:
(Electronic resources)
Non-fungible tokens (NFTs)examining the impact on consumers and marketing strategies /
by:
(Electronic resources)
International strategic management of brands and online firmsessays on perceived brand globalness, endorsed branding, and e-commerce firms' internationalization /
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(Electronic resources)
The Palgrave encyclopedia of interest groups, lobbying and public affairs
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(Electronic resources)
Social media analytics strategyusing data to optimize business performance /
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(Electronic resources)
Reengineering corporate communicationa marketer's perspective offering new concepts, processes, tools, and templates /
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(Electronic resources)
The strategy planning processstrategic analyses, objectives, options and projects /
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(Electronic resources)
The new frontiers of international businessdevelopment, evolving topics, and implications for practice /
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(Electronic resources)
Performance excellence in marketing, sales and pricingleveraging change, lean and innovation management /
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(Electronic resources)
Social media monetizationplatforms, strategic models and critical success factors /
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(Electronic resources)
Pandemic, new normal and implications on business12th Annual International Research Conference of Symbiosis Institute of Management Studies (SIMSARC21) /
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(Electronic resources)
AI -- the new intelligence in salestools, applications and potentials of Artificial Intelligence /
by:
(Electronic resources)
Marketing effectiveness and accountability in SMEsa multimethodological approach /
by:
(Electronic resources)
Public sector marketing communications.Volume I,Public relations and brand communication perspectives
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(Electronic resources)
Marketing to the aging populationstrategies and tools for companies in various industries /
by:
(Electronic resources)
Misleading marketing communicationassessing the impact of potentially deceptive food labelling on consumer behaviour /
by:
(Electronic resources)
Contemporary retail marketing in emerging economiesthe case of Ghana's supermarket chains /
by:
(Electronic resources)
Agile marketing performance management10 success factors for maximizing marketing ROI dynamically /
by:
(Electronic resources)
Economic analysis of housing policy in Japanpolicy concerning housing quality /
by:
(Electronic resources)
Political marketing and public diplomacy by pro-Israel and pro-Palestinian advocacy groups
by:
(Electronic resources)
Donald trump and the branding of the American presidencythe president of segments /
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(Electronic resources)
Entrepreneurship business debatesmultidimensional perspectives across geo-political frontiers /
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(Electronic resources)
Sales on the gothe salesperson's desk reference and formulary for sales success /
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(Electronic resources)
Social marketing and sustainable development goals (SDGs)case studies for a global perspective /
by:
(Electronic resources)
Uniting marketing efforts for the common good -- a challenge for the fourth sectorselected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal /
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(Electronic resources)
The modern customer - the PHANTOMcustomers on the run: how sales must respond to radically new buying behavior /
by:
(Electronic resources)
Technology advances and innovation in wine tourismnew managerial approaches and cases /
by:
(Electronic resources)
Intense group behavior and brand negativitycomparing rivalry in politics, religion, and sport /
by:
(Electronic resources)
Multisensory in stationary retailprinciples and practice of customer-centered store design /
by:
(Electronic resources)
Successful product managementtool box for professional product management and product marketing /
by:
(Electronic resources)
Tech SEO guidea reference guide for developers and marketers involved in technical SEO /
by:
(Electronic resources)
The agile salessuccessfully shaping transformation in sales and service /
by:
(Electronic resources)
Advertising impact and controlling in content marketingrecognize impact mechanisms, optimize controlling and adapt strategy /
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(Electronic resources)
From art to marketingthe relevance of authenticity to contemporary consumer culture /
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(Electronic resources)
The new online tradebusiness models, business systems and benchmarks in e-commerce /
by:
(Electronic resources)
Chinese electric vehicle trailblazersnavigating the future of car manufacturing /
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(Electronic resources)
B2b customer engagement strategyan introduction to managing customer experience /
by:
(Electronic resources)
Advances in advertising research.communicating, designing and consuming authenticity and narrative /(Vol. XII)
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(Electronic resources)
Challenge-based learning, research, and innovationleveraging industry, government, and society /
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(Electronic resources)
Public sector marketing communications.Volume II,Traditional and digital perspectives
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(Electronic resources)
The social cityspace as collaborative media to enhance the value of the city /
by:
(Electronic resources)
Handbook of research on the interplay between service quality and customer delight
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(Electronic resources)
Technology application in aviation, tourism and hospitalityrecent developments and emerging issues /
by:
(Electronic resources)
Ethics and biopower in neuromarketinga framework for an ethical approach to marketing /
by:
(Electronic resources)
B2B eCommercebasics, business models and best practices in business-to-business online trade /
by:
(Electronic resources)
Sales and business models in the logistics industryensuring growth with innovative strategies /
by:
(Electronic resources)
Fashion marketing in emerging economies.Volume I,Brand, consumer and sustainability perspectives
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(Electronic resources)
Fashion marketing in emerging economies.Volume II,South American, Asian and African perspectives
by:
(Electronic resources)
The evolution of made in Italycase studies on the italian food and beverage industry /
by:
(Electronic resources)
Research on Islamic business conceptsproceedings of the 12th Global Islamic Marketing Conference, December 2021 /
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(Electronic resources)
Digital transformation in saleshow to turn a buzzword into real sales practice - a 21-step guide /
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(Electronic resources)
Internal communication and managementtheory and praxis communication-centered management /
by:
(Electronic resources)
Consumer behaviorunderstanding consumers- designing marketing activities /
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(Electronic resources)
Marketing communications and brand development in emerging economies.Volume I,Contemporary and future perspectives
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(Electronic resources)
Frontiers in product innovation strategypredicting market outcomes and creating winning products for a people and planet-friendly future /
by:
(Electronic resources)
Business opportunities and risks in Chinastrategies and recommendations from a European perspective /
by:
(Electronic resources)
Customer-centricity in organized retailinga guide to the basis of winning strategies /
by:
(Electronic resources)
The strategic marketing of science, technology, and medical journalsa business history of a dynamic marketplace, 2000-2020 /
by:
(Electronic resources)
Fashion communication in the digital ageproceedings of the FACTUM 23 Conference, Pisa, Italy, 2023 /
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(Electronic resources)
Media economics in Austriaa comparison to germany on print, television, radio and the internet /
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(Electronic resources)
Responsible consumption and sustainabilitycase studies from corporate social responsibility, social marketing, and behavioral economics /
by:
(Electronic resources)
Mass customization and customer centricityin honor of the contributions of Cipriano Forza /
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(Electronic resources)
The garment economyunderstanding history, developing business models, and leveraging digital technologies /
by:
(Electronic resources)
State of the art in partial least squares structural equation modeling (PLS-SEM)methodological extensions and applications in the social sciences and beyond /
by:
(Electronic resources)
Recent advances in modeling and forecasting Kaiyutools for predicting and verifying the effects of urban revitalization policy /
by:
(Electronic resources)
Customer centricity in new product developmentradical customer orientation as the key to high-potential innovations /
by:
(Electronic resources)
Transmedia brand storytellingimmersive experiences from theory to practice /
by:
(Electronic resources)
Cultural and social influences on consumer behavioruncertainty avoidance, rituals, and external threats /
by:
(Electronic resources)
Research on Islamic business conceptsproceedings of the 13th Global Islamic Marketing Conference, October 2022 /
by:
(Electronic resources)
Digital disruption and media transformationhow technological innovation shapes the future of communication /
by:
(Electronic resources)
Sensory marketing in retailan introduction to the multisensory nature of retail stores /
by:
(Electronic resources)
Integrated product and sales management in B2Bdeveloping, managing and selling technology based industrial products profitably /
by:
(Electronic resources)
Paradigm shift in businesscritical appraisal of agile management practices /
by:
(Electronic resources)
Transformative marketingcombining new age technologies and human insights /
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(Electronic resources)
Marketing solutions to the challenges of a VUCA environmentproceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023 /
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(Electronic resources)
Marketing in a transition economynew realities, challenges, and prospects /
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(Electronic resources)
Case based research in tourism, travel, and hospitalityrethinking theory and practice /
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(Electronic resources)
Recent advancements in tourism business, technology and social sciences10th International Conference, IACuDiT, Crete, Greece, 2023.Vol. 1 /
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Emerging technology and crisis management in the halal industryissues and recent developments /
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(Electronic resources)
Strategic innovative marketing and tourismcurrent trends and future outlook -- 10th ICSIMAT, Ionian Islands, Greece, 2023 /
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(Electronic resources)
The path to sustainable corporate managementhow to take responsibility for people, the environment and the economy /
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Sports sponsoringrequirements and practical examples for successful partnerships /
by:
(Electronic resources)
Digital business and electronic commercestrategy, business models and technology /
by:
(Electronic resources)
The future of consumptionhow technology, sustainability and wellbeing will transform retail and customer experience /
by:
(Electronic resources)
Customer centric support services in the digital agethe next frontier of competitive advantage /
by:
(Electronic resources)
Building AI driven marketing capabilitiesunderstand customer needs and deliver value through AI /
by:
(Electronic resources)
Marketing analyticsa practical guide to improving consumer insights using data techniques /
by:
(Electronic resources)
The virtues of green marketinga constructive take on corporate rhetoric /
by:
(Electronic resources)
An instructor's manual to H2H marketing case studiesteach human-to-human marketing effectively /
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(Electronic resources)
Valuing customer engagementstrategies to measure and maximize profitability /
by:
(Electronic resources)
Emotion-driven innovationa methodology to envision emotion-focused new product ideas /
by:
(Electronic resources)
Consumer behavior in practicestrategic insights for the modern marketer /
by:
(Electronic resources)
Smart designs for business innovationproceedings of the 3rd American University in the Emirates International Research Conference, AUEIRC'20 -- Dubai, UAE 2020 /
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Key developments in international marketinginfluential contributions and future avenues for research /
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Bringing the soul back to marketingproceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023 /
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Fashion for the common goodproceedings Global Fashion Conference November 16th-18th 2023 /
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Marketing case studies in emerging marketscontemporary multi-industry issues and best-practices /
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(Electronic resources)
Digital transformation for fashion and luxury brandstheory and practice /
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(Electronic resources)
Recent advancements in tourism business, technology and social sciences10th International Conference, IACuDiT, Crete, Greece, 2023.Vol. 2 /
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Organizational listening and responseattending to external stakeholders /
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(Electronic resources)
Advances in advertising research XIVharder, better, faster, stronger : advertising and communication between immediacy and sustainability /
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(Electronic resources)
Celebrity, social media influencers and brand performanceexploring new dynamics and future trends in marketing /
by:
(Electronic resources)
Scholarly publishing in the humanities, 2000-2024marketing and communications challenges and opportunities /
by:
(Electronic resources)
Advances in data analytics for influencer marketingan interdisciplinary approach /
by:
(Electronic resources)
Advances in national brand and private label marketing11th International Conference, Oxford, UK, 2024 /
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Internal marketingissues and perspectives for internal customer-centric management : internal marketing /
by:
(Electronic resources)
Contemporary business research in the Islamic Worldproceedings of the 14th Global Islamic Marketing Conference, September 2023 /
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The public sector as an employer of choice in Germanythe influence of work values on the attractiveness of public employment /
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(Electronic resources)
Find your market-oriented competitive advantagea toolkit for strategy and branding /
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Humanism in marketingresponsible leadership and the human-to-human approach /
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Contemporary marketing management for tourism and hospitalityhow new tech and Gen Z drive sustainable business transformation /
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Marketing and sales in the metaverseunderstanding and profiting from the metaverse : an introduction for businesses /
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ChatGPT for marketinglearn practical applications of ChatGPT for marketing /
by:
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Eurasian business and economics perspectivesproceedings of the 44th Eurasia Business and Economics Society Conference, Istanbul 2023 /
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Customer-dominant logiccustomer-dominant management as a new target in relationship marketing /
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(Electronic resources)
Consumer behavior in the sharing economyadoption, engagement, and post-usage dynamics /
by:
(Electronic resources)
Sustainable human resource management strategies and practiceshuman capital for corporate ESG sustainability /
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Digital marketingtools, techniques and best practices for graduate students and managers /
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(Electronic resources)
The persona and journey map playbookdesigning human-centered artifacts to inspire and drive change /
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Understanding artificial intelligencefundamentals, use cases and methods for a corporate AI journey /
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The digital marketer's playbookhow to effectively collaborate with agencies, freelancers, and digital marketing experts /
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Marketing cases from emerging multinational enterprises (eMNEs)national brands asserting themselves on the global stage /
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Marketing in a multicultural and vibrant worldproceedings for the 2024 AMS World Marketing Congress, Bel Ombre, Mauritius, June 25-29 /
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From marking products to marketing brandsa legal perspective on the history of brand marketing /
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33 phenomena of purchasing decisionsunderstanding customer behavior - knowledge and inspiration /
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Sustainability in fashion: creativity, education, and innovationproceedings of FL_Fashion & Sustainability International Conference, 2022 /
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AI, corporate social responsibility, and marketing in modern organizations
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Data analytics and influencer marketing for cultivating brand evangelism and affinity
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